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Saturday 16 July, 2016

Tods group to acquire Vivier Roger brand equity acquisition of l

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Italian luxury goods group TOD's will to 4.15 billion euros acquisition of French luxury shoe shoe brand Roger Vivier brand trademark rights. Previously, the TOD's group has been through franchising operations Roger Vivier brand, and Roger Vivier brand of the actual owner - Italian company Gousson Consu ltadoriae marketing S.R.L. (hereinafter referred to as Gousson) not outsiders, is is TOD's largest shareholder -Della Valle, a family owned private holding company, by TOD's group chairman and chief executive officer Diego Della Valle, and brother Andrea Della Valle (TOD 's group, deputy chairman of the mutual holding
As a switching condition, Gousson will be s' Tod group re investment of 2.075 yuan to 83.53 yuan per share price to subscribe for s' Tod shares. After the completion of the transaction, Della Valle Tod in Diego 's group shares will rise to 60.7% from the original 57.5%.
According to the Reuters reported that this Wednesday, Tod 's group of small shareholders have passed Tod' s group's largest shareholder - Valle Della family of the capital increase plan. This means that the s Roger acquisition of Vivier Tod brand has become a foregone conclusion..
While some analysts believe that the transaction price is too high, but the s Roger group Vivier Tod acquisition, not only to gain a more high-end positioning of the brand, but also to enhance the profitability of the group. Vivier Roger contributed 15% of the group's total sales.
In this transaction, s' Tod group uses the so-called "white-wash" program, only in the case of a total stake of not less than 10% of the majority of non affiliated parties approved by the external shareholders, in order to implement this transaction.





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